Updated: Oct 2, 2019
Google My Business is a great, free resource that every business owner should utilize, and it has evolved to engage users more directly and deeply than ever before. With Google My Business Posts, businesses can have a much broader reach within their local market with updates specific to their services and products.
Similar to how a Facebook Business Page can reach a large audience with relevant and engaging posts, the purpose of GMB Posts is to help make your Google listing more relevant and active to local users. Previously, a visitor from Google Maps would only see basic information about your business such as location, business hours, reviews, etc. With the addition of GMB Posts, the same visitor will now see a live and active business with video posts, photos, news and more.
Some of Google My Business Posts’ most compelling features include:
1) Share current promotions or specials, encouraging engagement from both new and existing customers
2) Highlight specific services and products
3) Promote current or future events
4) Connect with customers directly through your Google listing. Available options include: making a reservation or appointment, learning more about your latest offers and promotions, signing up for a newsletter, and even purchasing a product from your website.
The more information you share about your business with GMB Posts, the more data you are adding to your Google listing. This makes your local SEO stronger, which means stronger (higher) ranking power for your listing in local Google and Maps search results. This also strengthens your listing’s connection to a wider range of internet keyword searches, which means that you can reach a wider audience and generate more leads.
Updating your Google My Business listing with engaging and relevant posts is a simple and effective way for any business to generate and publish new, locally relevant content. The information and data added to your listing actively increases the user interaction of people searching for your business, services and products every single day. Increase organic traffic, generate more leads, and make your business more searchable, visible and engaging with Google My Business Posts!
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